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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~person:"Kumar, Vikas"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Markenführung
Online-Marketing
Vertriebsweg
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenimage
2
Online brand communities
2
Social Web
2
Social web
2
Brand community commitment
1
Brand community engagement
1
Brand community experiences
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ethicality
1
Brand loyalty
1
Brand marketing communications
1
Brand ownership
1
Community
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Gemeinschaft
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India
1
Indien
1
Internet marketing
1
Kundenzufriedenheit
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Online brand community engagement
1
Online retailing
1
Online-Handel
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Repurchase intention
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Kumar, Vikas
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
5
Thaichon, Park
4
Kumar, Jitender
3
Lee, Daeho
3
Shareef, Mahmud Akhter
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dall'Olmo Riley, Francesca
2
Dhir, Amandeep
2
Duan, Yongrui
2
Eugene Cheng-xi Aw
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hand, Chris
2
Harris, Patricia
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Archana
2
Kumar, Sushant
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
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Journal of retailing and consumer services
International journal of business information systems : IJBIS
2
International journal of business innovation and research : IJBIR
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of services and operations management : IJSOM
1
International journal of technology, policy and management : IJTPM
1
Journal of consumer marketing
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
2
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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