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~accessRights:"restricted"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Fahrner, Marcel"
~person:"Uhrich, Sebastian"
~subject:"Comparison"
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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