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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of services marketing"
~person:"Mattila, Anna S."
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Beziehungsmarketing
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Consumer behaviour
2
Corporate Social Responsibility
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Konsumentenverhalten
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Relationship marketing
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CSR
1
Customer engagement
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Customer satisfaction
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Mattila, Anna S.
Roy, Sanjit
5
Klaus, Philipp
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Aksoy, Lerzan
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Alkire, Linda
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Rabbanee, Fazlul K.
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Ramaseshan, B.
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Journal of strategic marketing
The journal of services marketing
International journal of hospitality management
4
Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of service research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cornell hospitality quarterly : CQ
1
Journal of hospitality marketing & management
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Services marketing quarterly
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The journal of product & brand management
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ECONIS (ZBW)
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Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.
;
Wu, Luorong
;
Choi, Choongbeom
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
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2
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
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