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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
45
Konsumentenverhalten
45
Customer satisfaction
27
Kundenzufriedenheit
27
Brand management
17
Markenführung
17
Marketing management
16
Marketingmanagement
16
Social Web
16
Social web
16
Brand image
15
Dienstleistungsqualität
15
Markenimage
15
Service quality
15
Betriebliche Wertschöpfung
14
Lieferantenmanagement
14
Supplier relationship management
14
Value creation
14
Customer integration
13
Kundenintegration
13
Internet marketing
11
Online-Marketing
11
Einzelhandel
9
Retail trade
9
relationship marketing
9
Brand
8
Customer value
8
Kundenwert
8
Markenartikel
8
Confidence
7
Online retailing
7
Online-Handel
7
Vertrauen
7
Bank
5
Dienstleistungssektor
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E-commerce
5
Electronic Commerce
5
Service industry
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93
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English
93
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Roy, Sanjit
4
Simkin, Lyndon
4
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3
Thaichon, Park
3
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2
Dibb, Sally
2
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1
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
470
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
87
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of service management
56
Journal of marketing
54
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
50
Services marketing quarterly
48
Psychology & marketing
47
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
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81
Toward a contingency theory of CRM adoption
Williams, Paul
;
Ashill, Nicholas
;
Naumann, Earl
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
Saved in:
82
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
83
Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan
;
Centeno, Edgar
;
Olavarria, Ana
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
Saved in:
84
Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
85
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
86
Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
; …
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011637348
Saved in:
87
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
88
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
89
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
90
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
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