//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Ursprungsregeln
Consumer behaviour
4
Designation of origin
4
Herkunftsbezeichnung
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
1
Brand origin
1
City marketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Destination management
1
Destination marketing
1
Destinationsmanagement
1
Developing countries
1
Ecological products
1
Entwicklungsländer
1
London
1
Markenartikel
1
Place marketing
1
Rules of origin
1
Stadtmarketing
1
Stakeholder
1
Stakeholder engagement
1
Standortmarketing
1
Tourism destination
1
Tourism marketing
1
Tourismusmarketing
1
Tourismusregion
1
brand stories
1
brand trust
1
conjoint analysis
1
consumer preference
1
country branding
1
country-of-origin
1
destination personality
1
developing countries
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
John, Joby
1
Mills, Adam J.
1
Published in...
All
Journal of strategic marketing
International marketing review
11
Journal of international consumer marketing
9
Journal of business research : JBR
8
Journal of global marketing
7
Asia Pacific journal of marketing and logistics
5
Journal of retailing and consumer services
5
Journal of international marketing
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Business history
2
Discussion papers / CEPR
2
International business review : the official journal of the European International Business Academy
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing letters : a journal of research in marketing
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asia-Pacific journal of accounting & economics : APJAE
1
Asian business & management
1
Australasian marketing journal
1
Baltic journal of management
1
Business and politics : B&P
1
European management journal
1
Food policy : economics planning and politics of food and agriculture
1
Frontiers of business research in China : selected publications from Chinese universities
1
International economic journal
1
International economics and economic policy : IEEP
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and economics research : IJBER
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of commerce and management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of productivity and quality management : IJPQM
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->