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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
~type_genre:"Article in journal"
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Beziehungsmarketing
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3
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3
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Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Kumar, V.
6
Palmatier, Robert W.
4
Ruyter, Ko de
3
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3
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Journal of the Academy of Marketing Science
Routledge studies in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
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6
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
7
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
DeCarlo, Thomas E.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 415-439
Persistent link: https://www.econbiz.de/10011563219
Saved in:
8
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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