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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Gwinner, Kevin P."
~person:"Steinhoff, Lena"
~person:"Voorhees, Clay M."
~subject:"Customer inertia"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Journal of the Academy of Marketing Science
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Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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2
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
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