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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Arunachalam, S."
~person:"Grewal, Dhruv"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
12
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Customer relationship management
2
Digitalisierung
2
Digitization
2
E-commerce
2
Einzelhandel
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Electronic Commerce
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Firm performance
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Kundenbindungsprogramm
2
Loyalty program
2
Meta-Analyse
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Meta-analysis
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Retail trade
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Sales
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Salespeople
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Social Web
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Unternehmenserfolg
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Agency
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Ambidexterity
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Ambidextrous organization
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Animation
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Attention
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B2B relationships
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Arunachalam, S.
Grewal, Dhruv
Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Kumar, V.
6
Palmatier, Robert W.
4
Ruyter, Ko de
3
Verhoef, Peter C.
3
Baker, Thomas L.
2
DeCarlo, Thomas E.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henneberg, Stephan
2
Homburg, Christian
2
Jozic, Danijel
2
Kashmiri, Saim
2
Krafft, Manfred
2
Marinova, Detelina
2
Morgan, Neil A.
2
Nicol, Cameron Duncan
2
Scheer, Lisa K.
2
Sharma, Amalesh
2
Smith, Andrew N.
2
Tillmanns, Sebastian
2
Venkatesan, Rajkumar
2
Voorhees, Clay M.
2
Walsh, Gianfranco
2
Zhang, Jonathan Z.
2
Agnihotri, Raj
1
Albrecht, Arne Keno
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
1
Arnold, Mark J.
1
Arora, Sandeep
1
Asselmann, Daniel
1
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Journal of the Academy of Marketing Science
Journal of retailing
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Journal of marketing
2
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Journal of service research : JSR
1
Routledge studies in marketing
1
The journal of consumer marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
12
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
7
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
8
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
9
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
DeCarlo, Thomas E.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 415-439
Persistent link: https://www.econbiz.de/10011563219
Saved in:
10
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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