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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Giebelhausen, Michael"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
11
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
4
Supplier relationship management
4
Customer loyalty
2
Customer relationship management
2
Kundenbindungsprogramm
2
Loyalty program
2
Salespeople
2
Verkaufspersonal
2
Ambidexterity
1
Ambidextrous organization
1
B-to-B-Marketing
1
Behavioral ambidexterity
1
Brand
1
Brand choice
1
Brand loyalty
1
Business-to-business marketing
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Buyer advocacy
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Bystander effect
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Cognition
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Cognitive response theory
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Confidence
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Consumer-based strategy
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Customer inertia
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Customer relationship stages
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Customer-centric structure
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Distribution channel
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Dynamic capabilities
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Dynamische Kompetenzen
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E-commerce
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Einzelhandel
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Giebelhausen, Michael
Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Kumar, V.
6
Palmatier, Robert W.
4
Ruyter, Ko de
3
Verhoef, Peter C.
3
Arunachalam, S.
2
Baker, Thomas L.
2
DeCarlo, Thomas E.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henneberg, Stephan
2
Homburg, Christian
2
Jozic, Danijel
2
Kashmiri, Saim
2
Krafft, Manfred
2
Marinova, Detelina
2
Morgan, Neil A.
2
Nicol, Cameron Duncan
2
Scheer, Lisa K.
2
Sharma, Amalesh
2
Smith, Andrew N.
2
Tillmanns, Sebastian
2
Venkatesan, Rajkumar
2
Voorhees, Clay M.
2
Walsh, Gianfranco
2
Zhang, Jonathan Z.
2
Agnihotri, Raj
1
Albrecht, Arne Keno
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
1
Arnold, Mark J.
1
Arora, Sandeep
1
Asselmann, Daniel
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of international marketing
1
Journal of marketing
1
Routledge studies in marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
10
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
8
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
9
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
DeCarlo, Thomas E.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 415-439
Persistent link: https://www.econbiz.de/10011563219
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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