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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gupta, Shaphali"
~person:"Handrich, Matthias"
~person:"Kumar, V."
~person:"Sénécal, Sylvain"
~subject:"Dienstleistungsqualität"
~subject:"Marketing theory"
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Dienstleistungsqualität
Marketing theory
Beziehungsmarketing
6
Consumer behaviour
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Relationship marketing
6
Customer satisfaction
4
Kundenzufriedenheit
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Customer engagement
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Service quality
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Complaint management
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Convenience
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Customer behavior
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Customer mindset metrics
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Customer profitability
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Customer revenge
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Emotion
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Engagement theory
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Gupta, Shaphali
Handrich, Matthias
Kumar, V.
Sénécal, Sylvain
Bhagwat, Yashoda
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Journal of the Academy of Marketing Science
Journal of marketing
1
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Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
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