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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
Marketing management
Consumer behaviour
151
Konsumentenverhalten
151
Beziehungsmarketing
55
Relationship marketing
55
Brand management
29
Markenführung
29
Brand image
25
Markenimage
25
Brand
18
Markenartikel
18
Online retailing
17
Online-Handel
17
Social Web
16
Social web
16
Customer satisfaction
15
Kundenzufriedenheit
15
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Dienstleistungsqualität
13
Service quality
13
E-commerce
11
Electronic Commerce
11
Viral marketing
11
Virales Marketing
11
Advertising effects
10
Retail trade
10
Theorie
10
Theory
10
Werbewirkung
10
Customer engagement
8
Customer integration
8
Emotion
8
Kundenintegration
8
Preismanagement
8
Pricing strategy
8
Food
7
Lebensmittel
7
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3
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Article
24
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Article in journal
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24
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English
24
Author
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Kumar, V.
3
Biswas, Dipayan
2
Noble, Stephanie M.
2
Albrecht, Carmen-Maria
1
Arnold, Mark J.
1
Bergkvist, Lars
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Brasel, S. Adam
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chu, Xing-Yu
1
Dahl, Darren W.
1
Duhachek, Adam
1
Eisend, Martin
1
Esmark, Carol L.
1
Greene, Mallik
1
Griffith, Denni Arli
1
Grohmann, Bianca
1
Gustafsson, Anders
1
Hagtvedt, Henrik
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
Hattula, Stefan
1
Hensen, Niek
1
Homburg, Christian
1
Houston, Mark B.
1
Jiang, Lan
1
Jong, Ad de
1
Jozic, Danijel
1
Keeling, Debbie I.
1
Kelting, Katie
1
Kozlenkova, Irina V.
1
Kuehnl, Christina
1
Lee, Na Young
1
Lehmann, Donald R.
1
Lund, Kaisa
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
392
Journal of business research : JBR
133
Journal of retailing
93
The international review of retail, distribution and consumer research
58
International journal of retail and distribution management
57
International journal of retail & distribution management
51
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of operational research : EJOR
27
Journal of marketing communications
21
International journal of electronic marketing and retailing : IJEMR
20
The journal of brand management : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of strategic marketing
19
The journal of product & brand management
19
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of promotion management : innovations in planning and applied research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing intelligence & planning
17
Journal of marketing
16
Business horizons
15
International journal of production economics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
15
International journal of consumer studies
14
International journal of production research
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of advertising : the review of marketing communications
13
Journal of internet commerce
13
Journal of marketing research
13
Technological forecasting & social change : an international journal
13
The journal of services marketing
13
European journal of marketing : EJM
12
International journal of internet marketing and advertising : IJIMA
12
Journal of Islamic marketing : JIMA
12
Journal of fashion marketing and management
12
International review on public and non-profit marketing
11
Journal of Islamic marketing
11
Journal of global marketing
11
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ECONIS (ZBW)
24
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1
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
7
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
8
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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