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~isPartOf:"Manufacturing & service operations management : M & SOM"
~subject:"Consumer behaviour"
~subject:"Verhaltensökonomik"
~type:"article"
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Manufacturing & service operations management : M & SOM
Journal of economic behavior & organization : JEBO
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Does customer email engagement improve profitability? : evidence from a
field
experiment
in subscription service retailing
Wang, Yiwei
;
Lu, Lauren Xiaoyuan
;
Shi, Pengcheng
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2703-2721
Persistent link: https://www.econbiz.de/10014295355
Saved in:
2
Proactive customer education, customer retention, and demand for technology support : evidence from a
field
experiment
Retana, German F.
;
Forman, Christopher
;
Wu, D. J.
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10011437906
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