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~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~person:"Rahman, Zillur"
~person:"Skiera, Bernd"
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Marketing intelligence & planning
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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