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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Advertising effects
21
Werbewirkung
21
Konsumentenverhalten
18
Advertising
9
Brand image
9
Brand management
9
Markenimage
9
Werbung
9
Internet marketing
8
Online-Marketing
8
Social Web
5
Social web
5
Celebrity endorsement
4
Celebrity-Werbung
4
Brand
3
Brand attitude
3
Emotion
3
Markenartikel
3
Social media
3
Advertising effectiveness
2
Beziehungsmarketing
2
China
2
Evaluation
2
Fernsehwerbung
2
Humor
2
Persuasion knowledge
2
Relationship marketing
2
Target group
2
Television advertising
2
Zielgruppe
2
Ad avoidance intention
1
Advertising appeals
1
Advertising message involvement
1
Aktienmarkt
1
Anlageverhalten
1
Arousal safety humor
1
Arzneimittel
1
Audience response
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English
18
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Sivakumaran, Bharadhwaj
3
Pradhan, Debasis
2
Abhishek
1
Aitken, Robert
1
Bartsch, Silke
1
Borzekowski, Dina
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
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1
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1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
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1
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1
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1
Huo, Jiale
1
Ji, Chunli
1
Jiang, Yahong
1
Kalam, Abul
1
Kalro, Arti
1
Kapoor, Vikram
1
Khandeparkar, Kapil
1
Li, Bin
1
Li, Kefang
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Lyngdoh, Teidorlang
1
Meyer, Anton
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing intelligence & planning
International journal of advertising : the review of marketing communications
132
Journal of business research : JBR
120
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
72
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising research
35
Journal of promotion management : JPM
33
Psychology & marketing
29
The journal of product & brand management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Marketing letters : a journal of research in marketing
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
SpringerLink / Bücher
24
International journal of hospitality management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Health marketing quarterly
21
Journal of current issues and research in advertising
21
Asia Pacific journal of marketing and logistics
19
European journal of marketing
19
The journal of brand management : an international journal
18
Journal of consumer marketing
16
Journal of marketing research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing : EJM
14
International journal of consumer studies
14
Journal of global marketing
14
Journal of international consumer marketing
14
Journal of marketing
14
Journal of marketing research : JMR
14
Young consumers : insight and ideas for responsible marketers
14
International journal of sports marketing & sponsorship
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Global business review
11
The journal of consumer marketing
11
Journal of internet commerce
10
Journal of the Academy of Marketing Science
10
Tourism management : research, policies, practice
10
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ECONIS (ZBW)
18
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
4
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
7
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
8
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
9
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
10
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
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