//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Nayga, Rodolfo M."
~person:"Septianto, Felix"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Advertising effects
2
Consumer behaviour
2
Emotion
2
Werbewirkung
2
Advertising
1
Cognition
1
Cognitive appeal
1
Construal level
1
Ehrenamtliche Arbeit
1
Emotional appeal
1
Experiment
1
Kognition
1
Mindset
1
Mixed appeals
1
Motivation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Outcome efficacy
1
Personality psychology
1
Persuasion
1
Persönlichkeitspsychologie
1
Pride
1
Prosocial
1
Psychology of advertising
1
Social behaviour
1
Soziales Verhalten
1
Vicarious
1
Victim image
1
Voluntary work
1
Volunteering
1
Werbepsychologie
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Mikroform
Ratgeber
Sammlung
Aufsatz in Zeitschrift
2
Language
All
Bosnian
Bulgarian
English
Spanish
Author
All
Nayga, Rodolfo M.
Septianto, Felix
Vrontis, Demetris
Kim, Jungkeun
3
Lehmann, Donald R.
3
Barone, Michael J.
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Gunasti, Kunter
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Kulczynski, Alicia
2
Liu, Maggie Wenjing
2
Minton, Elizabeth A.
2
Newman, Kevin P.
2
Paas, Leonard J.
2
Romaniuk, Jenni
2
Saenger, Christina
2
Schnittka, Oliver
2
Seo, Joon Yong
2
Si, Kao
2
Tam, Leona
2
Tanusondjaja, Arry
2
Thomas, Veronica L.
2
Trump, Rebecca K.
2
Yoon, Carolyn
2
Yoon, Song-oh
2
Acar, Oguz Ali
1
Ahn, Hongmin
1
Ahuvia, Aaron
1
Ai, Yijie
1
Alkhudary, Rami
1
Altman, Elizabeth J.
1
Aribarg, Anocha
1
Arora, Ramnik
1
Ashby, Nathan
1
Ashworth, Laurence
1
Bae, Sohyun
1
Bae, T. J.
1
Bagchi, Rajesh
1
Baghi, Ilaria
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Food policy : economics planning and politics of food and agriculture
6
Global business & economics review
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European review of agricultural economics : ERAE
4
Journal for global business advancement : JGBA
4
Applied economic perspectives and policy
3
Asia Pacific journal of marketing and logistics
3
Canadian journal of agricultural economics : CJAE
3
European journal of marketing
3
International marketing review
3
Journal of advertising
3
Journal of business ethics : JBE
3
Journal of transnational management : the official journal of the International Management Development Association
3
Technological forecasting & social change : an international journal
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Asia Business Studies
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of behavioral and experimental economics
2
Journal of economic behavior & organization : JEBO
2
Journal of promotion management : JPM
2
Management decision
2
Marketing intelligence & planning
2
American journal of agricultural economics
1
Applied economics
1
Asian economic journal : journal of the East Asian Economic Association
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Competitiveness review : CR
1
European business review
1
European review of agricultural economics
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->