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~accessRights:"restricted"
~isPartOf:"NBER working paper series"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Fung, Maggie S. K."
~subject:"Addiction"
~subject:"Consumer behaviour"
~subject:"Disease"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Young consumers : insight and ideas for responsible marketers
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An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
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2017
)
1
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pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
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