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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand"
~subject:"Canada"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Brand
Canada
Dienstleistungsqualität
Konsumentenverhalten
Consumer behaviour
243
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Beziehungsmarketing
46
Relationship marketing
46
Advertising effects
44
Werbewirkung
44
Social Web
39
Social web
39
Markenartikel
38
Emotion
36
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
32
Online-Marketing
32
Viral marketing
32
Virales Marketing
32
Personality psychology
30
Persönlichkeitspsychologie
30
Advertising
28
Werbung
28
Experiment
27
Motivation
20
Service quality
20
USA
19
United States
19
Online retailing
17
Online-Handel
17
artificial intelligence
15
Artificial intelligence
14
Bibliometrics
14
Bibliometrie
14
Celebrity endorsement
14
Celebrity-Werbung
14
Einzelhandel
14
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97
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Article
256
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Article in journal
Country report
Aufsatz in Zeitschrift
256
Language
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English
Author
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Yi, Youjae
6
Chan, Eugene Y.
5
Das, Gopal
4
Amar, Moty
3
Gvili, Yaniv
3
Jiang, Yushi
3
Kou, Sining
3
Liu, Wumei
3
Tal, Aner
3
Agarwal, James
2
Al-Nabhani, Khalid
2
Babin, Barry J.
2
Bauer, Brittney C.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Chang, Yaping
2
Cheng, Li-Keng
2
Chung, Sorim
2
Coulter, Keith S.
2
De Angelis, Matteo
2
DelVecchio, Devon
2
Duan, Shen
2
Eastman, Jacqueline Kilsheimer
2
Esmark Jones, Carol L.
2
Filieri, Raffaele
2
Givi, Julian
2
Grohmann, Bianca
2
Hinsch, Christian
2
Hollebeek, Linda D.
2
Huang, Yunhui
2
Jia, Yanli
2
Jiang, Yuwei
2
Kuanr, Abhisek
2
McLean, Graeme J.
2
Meng, Lu
2
Mishrab, Aditya Shankar
2
Mukherjee, Avinandan
2
Nataraajan, Rajan
2
Ndubisi, Nelson Oly
2
Onel, Naz
2
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Psychology & marketing
Journal of retailing and consumer services
1,621
Journal of business research : JBR
1,500
International journal of hospitality management
656
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
295
Tourism management : research, policies, practice
268
Management science : journal of the Institute for Operations Research and the Management Sciences
255
Technological forecasting & social change : an international journal
247
The journal of product & brand management
246
International journal of contemporary hospitality management
244
Journal of travel and tourism marketing
236
The journal of brand management : an international journal
230
Journal of marketing communications
220
Journal of Islamic marketing
202
Journal of hospitality marketing & management
199
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
193
Journal of international consumer marketing
190
Journal of retailing
188
The journal of services marketing
181
International journal of advertising : the review of marketing communications
179
Service business
170
Journal of promotion management : innovations in planning and applied research
162
Journal of the Academy of Marketing Science
160
Marketing intelligence & planning
159
Journal of marketing management : JMM ; journal of the Academy of Marketing
156
The service industries journal
156
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
153
Marketing letters : a journal of research in marketing
150
The international review of retail, distribution and consumer research
148
Food policy : economics planning and politics of food and agriculture
146
Journal of marketing
146
Journal of strategic marketing
145
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Industrial marketing management : the international journal for industrial and high-tech firms
143
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
142
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
142
Tourism management perspectives : TMP
142
Journal of economic behavior & organization : JEBO
140
Journal of business ethics : JOBE
137
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ECONIS (ZBW)
256
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1
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256
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
4
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
5
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
6
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal
;
Harrold, Mycah
;
Howlett, Elizabeth
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
Saved in:
9
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
10
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
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