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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand"
~subject:"Canada"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Brand
Canada
Dienstleistungsqualität
Konsumentenverhalten
Consumer behaviour
249
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Beziehungsmarketing
47
Relationship marketing
47
Advertising effects
44
Werbewirkung
44
Social Web
43
Social web
43
Markenartikel
38
Emotion
37
Internet marketing
34
Online-Marketing
34
Customer satisfaction
33
Kundenzufriedenheit
33
Viral marketing
33
Virales Marketing
33
Personality psychology
31
Persönlichkeitspsychologie
31
Advertising
28
Experiment
28
Werbung
28
Motivation
20
Service quality
20
USA
19
United States
19
Online retailing
17
Online-Handel
17
Bibliometrics
15
Bibliometrie
15
artificial intelligence
15
Artificial intelligence
14
Celebrity endorsement
14
Celebrity-Werbung
14
Confidence
14
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97
Type of publication
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Article
262
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
262
Language
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English
Author
All
Yi, Youjae
6
Chan, Eugene Y.
5
Das, Gopal
4
Amar, Moty
3
De Angelis, Matteo
3
Gvili, Yaniv
3
Hollebeek, Linda D.
3
Jiang, Yushi
3
Kou, Sining
3
Liu, Wumei
3
Meng, Lu
3
Tal, Aner
3
Agarwal, James
2
Al-Nabhani, Khalid
2
Babin, Barry J.
2
Bauer, Brittney C.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Chang, Yaping
2
Cheng, Li-Keng
2
Chung, Sorim
2
Coulter, Keith S.
2
DelVecchio, Devon
2
Duan, Shen
2
Eastman, Jacqueline Kilsheimer
2
Esmark Jones, Carol L.
2
Filieri, Raffaele
2
Givi, Julian
2
Grohmann, Bianca
2
Hinsch, Christian
2
Huang, Yunhui
2
Jia, Yanli
2
Jiang, Yuwei
2
Kuanr, Abhisek
2
McLean, Graeme J.
2
Mishrab, Aditya Shankar
2
Mukherjee, Avinandan
2
Nataraajan, Rajan
2
Ndubisi, Nelson Oly
2
Onel, Naz
2
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Psychology & marketing
Journal of retailing and consumer services
1,621
Journal of business research : JBR
1,553
International journal of hospitality management
656
International journal of consumer studies
326
Asia Pacific journal of marketing and logistics
295
Tourism management : research, policies, practice
278
Management science : journal of the Institute for Operations Research and the Management Sciences
260
Technological forecasting & social change : an international journal
247
The journal of product & brand management
245
International journal of contemporary hospitality management
244
Journal of travel and tourism marketing
243
The journal of brand management : an international journal
238
Journal of marketing communications
224
Journal of Islamic marketing
202
Journal of hospitality marketing & management
202
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
International journal of advertising : the review of marketing communications
198
Journal of international consumer marketing
198
Marketing intelligence & planning
194
Journal of retailing
188
The journal of services marketing
181
Journal of the Academy of Marketing Science
170
Service business
170
Journal of promotion management : innovations in planning and applied research
169
Journal of strategic marketing
169
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
166
Journal of marketing management : JMM ; journal of the Academy of Marketing
163
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
161
The service industries journal
161
The international review of retail, distribution and consumer research
160
Journal of marketing
154
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
153
Marketing letters : a journal of research in marketing
150
European journal of marketing
146
Food policy : economics planning and politics of food and agriculture
146
Tourism management perspectives : TMP
145
Industrial marketing management : the international journal for industrial and high-tech firms
144
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
143
Journal of marketing research
141
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ECONIS (ZBW)
262
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1
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262
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
4
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
5
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
6
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
7
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
8
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
9
The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal
;
Harrold, Mycah
;
Howlett, Elizabeth
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
Saved in:
10
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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