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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Brand
Canada
Konsumentenverhalten
Consumer behaviour
243
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Beziehungsmarketing
46
Relationship marketing
46
Advertising effects
44
Werbewirkung
44
Social Web
39
Social web
39
Markenartikel
38
Emotion
36
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
32
Online-Marketing
32
Viral marketing
32
Virales Marketing
32
Personality psychology
30
Persönlichkeitspsychologie
30
Advertising
28
Werbung
28
Experiment
27
Dienstleistungsqualität
20
Motivation
20
Service quality
20
USA
19
United States
19
Online retailing
17
Online-Handel
17
artificial intelligence
15
Artificial intelligence
14
Bibliometrics
14
Bibliometrie
14
Celebrity endorsement
14
Celebrity-Werbung
14
Einzelhandel
14
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Free
94
Type of publication
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Article
249
Type of publication (narrower categories)
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Article in journal
Country report
Aufsatz in Zeitschrift
249
Language
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English
Author
All
Yi, Youjae
6
Chan, Eugene Y.
5
Das, Gopal
4
Amar, Moty
3
Gvili, Yaniv
3
Jiang, Yushi
3
Kou, Sining
3
Liu, Wumei
3
Tal, Aner
3
Al-Nabhani, Khalid
2
Babin, Barry J.
2
Bauer, Brittney C.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Chang, Yaping
2
Cheng, Li-Keng
2
Chung, Sorim
2
Coulter, Keith S.
2
De Angelis, Matteo
2
DelVecchio, Devon
2
Duan, Shen
2
Eastman, Jacqueline Kilsheimer
2
Esmark Jones, Carol L.
2
Filieri, Raffaele
2
Givi, Julian
2
Grohmann, Bianca
2
Hinsch, Christian
2
Hollebeek, Linda D.
2
Huang, Yunhui
2
Jia, Yanli
2
Jiang, Yuwei
2
Kuanr, Abhisek
2
McLean, Graeme J.
2
Meng, Lu
2
Mishrab, Aditya Shankar
2
Mukherjee, Avinandan
2
Nataraajan, Rajan
2
Onel, Naz
2
Park, Jihye
2
Pino, Giovanni
2
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Psychology & marketing
Journal of retailing and consumer services
1,547
Journal of business research : JBR
1,433
International journal of hospitality management
524
International journal of consumer studies
315
Asia Pacific journal of marketing and logistics
282
The journal of product & brand management
246
The journal of brand management : an international journal
229
Technological forecasting & social change : an international journal
226
Tourism management : research, policies, practice
225
Journal of marketing communications
218
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of travel and tourism marketing
213
International journal of contemporary hospitality management
196
Journal of Islamic marketing
194
Journal of international consumer marketing
189
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of retailing
184
International journal of advertising : the review of marketing communications
178
Journal of hospitality marketing & management
165
Journal of promotion management : innovations in planning and applied research
161
Journal of marketing management : JMM ; journal of the Academy of Marketing
156
Marketing intelligence & planning
154
Journal of the Academy of Marketing Science
153
The international review of retail, distribution and consumer research
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
144
Marketing letters : a journal of research in marketing
142
The journal of services marketing
142
Journal of marketing
140
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of strategic marketing
135
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
134
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of fashion marketing and management
132
Journal of economic behavior & organization : JEBO
129
Journal of business ethics : JOBE
128
Journal of internet commerce
128
European journal of marketing
125
Tourism management perspectives : TMP
124
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Source
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ECONIS (ZBW)
249
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1
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10
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249
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
4
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
5
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
6
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal
;
Harrold, Mycah
;
Howlett, Elizabeth
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
Saved in:
9
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
10
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
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