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~accessRights:"restricted"
~isPartOf:"Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives"
~person:"Hinson, Robert"
~person:"Morgan, Neil A."
~person:"Tomczak, Torsten"
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Palgrave Studies of Marketing in Emerging Economies
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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Lehrbuch
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AMS review : official publication of the Academy of Marketing Science
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Journal of international marketing
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Palgrave studies of marketing in emerging economies
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SpringerLink / Bücher
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Digital transformation in business and society : theory and cases
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Ethics and Accountable Governance in Africa's Public Sector, Volume II : Mapping a Path for the Future
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
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