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~accessRights:"restricted"
~isPartOf:"Services marketing quarterly"
~subject:"Consumer behaviour"
~subject:"Higher education institution"
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Services marketing quarterly
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
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