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~accessRights:"restricted"
~isPartOf:"Springer eBook Collection"
~person:"Breitkreuz, Gustav"
~person:"Glaser, Christian"
~subject:"Success factor"
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Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern : Ein ganzheitliches Konzept zur Sales Excellence
Glaser, Christian
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2013
Lebenszyklus der Kundenbeziehung -- Kundenmanagement -- Vertriebsorganisation und -steuerung -- Personalpolitik -- Kennzahlenbasierte Vertriebssteuerung -- Vertriebsplanung und -strategie -- Social Media und Web 2.0.
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