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~accessRights:"restricted"
~isPartOf:"SpringerLink / Bücher"
~subject:"Football"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Erfolgswirkungen von Markenallianzen
Vogel, Johannes
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2012
Bedeutung von Markenallianzen -- Modell zur Erklärung von Erfolgswirkungen von Markenallianzen -- Empirische Überprüfung im Bereich von Elektronikprodukten und Oberbekleidung.-Handlungsimplikationen zur Initiierung und Steuerung von Markenallianzen.
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