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~accessRights:"restricted"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Brand management"
~subject:"Digitale Plattform"
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Brand management
Digitale Plattform
Social Web
120
Social web
120
Internet marketing
51
Online-Marketing
51
Social media
50
Tourism
32
Tourismus
31
Consumer behaviour
26
Konsumentenverhalten
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Urlaubsverhalten
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21
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Destination management
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Destinationsmanagement
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Data Mining
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Data mining
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Hotellerie
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Bilgihan, Anil
2
Campo, Sara
2
Jiménez-Barreto, Jano
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Okumus, Fevzi
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Anaya-Sánchez, Rafael
1
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Badran, Mona Farid
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Telecommunications policy : the international journal of digital economy, data sciences and new media
Tourism management : research, policies, practice
Web 2.0 : neue Perspektiven für Marketing und Medien
Journal of business research : JBR
120
Journal of retailing and consumer services
58
The journal of product & brand management
46
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of promotion management : innovations in planning and applied research
26
Technological forecasting & social change : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Information systems research : ISR
23
International journal of advertising : the review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Business horizons
16
Journal of marketing communications
16
Springer eBook Collection
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of internet commerce
14
Journal of marketing
13
SpringerLink / Bücher
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of management information systems : JMIS
12
Marketing intelligence & planning
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of hospitality management
11
Journal of fashion marketing and management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Springer Proceedings in Business and Economics
11
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
Journal of consumer behaviour
9
Journal of marketing analytics : JMA
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
9
Electronic markets : EM ; the international journal of electronic commerce and business media
8
European journal of marketing
8
Innovatives Markenmanagement
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
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ECONIS (ZBW)
27
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1
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
2
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
3
The antecedents of digital collaboration through an enhanced digital platform for destination management : a micro-DMO perspective
Zainal-Abidin, Husna
;
Scarles, Caroline
;
Lundberg, Christine
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013556808
Saved in:
4
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
5
Digital platforms in Africa : a case-study of Jumia Egypt's digital platform
Badran, Mona Farid
- In:
Telecommunications policy : the international journal …
45
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012614765
Saved in:
6
Core and supplemental elements of hospitality in the sharing economy : insights from semantic and tonal cues in Airbnb property listings
Farber Canziani, Bonnie
;
Nemati, Hamid R.
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648424
Saved in:
7
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
8
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
9
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
10
The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
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