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~accessRights:"restricted"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"James, Alexander"
~person:"Leininger, Wolfgang"
~person:"Nieuwerburgh, Stijn van"
~person:"Norvell, Tim"
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The international review of retail, distribution and consumer research
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Bonus gift card programs : a methodology to measure the impact on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10011962061
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