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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Bernal, Pedro Mir"
~person:"Hodge, Nicole M."
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The journal of brand management : an international journal
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
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