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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Anusree, M. R."
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
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