//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Balmer, John M.T."
~person:"Heiman, Amir"
~person:"Kleyn, Nicola"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Brand architecture
2
Corporate culture
2
Corporate reputation
2
Firmenimage
2
Markenarchitektur
2
Unternehmenskultur
2
Brand image
1
Brand orientation
1
Consumer behaviour
1
Corporate brand identification
1
Corporate brand image
1
Corporate brand orientation
1
Corporate identity
1
Emerging economies
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Managerial corporate brand orientation
1
Markenimage
1
Marketing
1
Schwellenländer
1
Social identity theory
1
brand image/brand functionality
1
corporate branding
1
corporate marketing
1
emerging market
1
foreign brands
1
marketing mix
1
synergistic effects
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Balmer, John M.T.
Heiman, Amir
Kleyn, Nicola
Balmer, John M. T.
2
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Barnier, Virginie de
1
Batt, Verena
1
Baxter, Stacey M.
1
Bernal, Pedro Mir
1
Bruhn, Manfred
1
Burghausen, Mario
1
Chhikara, Ritu
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Felix, Reto
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Greyser, Stephen A.
1
Haase, Janina
1
Hawkins, Matthew A.
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Hodge, Nicole M.
1
Holzer, Matthias
1
Hossain, Mokter
1
Hudson, Bradford
1
Ilicic, Jasmina
1
Jin, S. Venus
1
Jun, Sung Youl
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kleinschafer, Jodie
1
Kulczynski, Alicia
1
Labenz, Franziska
1
Laukkanen, Tommi
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
2
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
3
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->