//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
~person:"Gaczek, Piotr"
~person:"Kulczynski, Alicia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Authenticity
1
Brand
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Credibility
1
Decision making
1
EDA
1
EEG
1
Eye-tracking
1
Glaubwürdigkeit
1
Jugendliche
1
Markenartikel
1
Marketing communication
1
Marketing cooperation
1
Marketingkooperation
1
Neuromarketing
1
Neuroscientific methods
1
Purchase
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baxter, Stacey M.
Gaczek, Piotr
Kulczynski, Alicia
Balmer, John M. T.
2
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Balmer, John M.T.
1
Barnier, Virginie de
1
Batt, Verena
1
Bernal, Pedro Mir
1
Bruhn, Manfred
1
Burghausen, Mario
1
Chhikara, Ritu
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Felix, Reto
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Greyser, Stephen A.
1
Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Hodge, Nicole M.
1
Holzer, Matthias
1
Hossain, Mokter
1
Hudson, Bradford
1
Ilicic, Jasmina
1
Jin, S. Venus
1
Jun, Sung Youl
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kleinschafer, Jodie
1
Kleyn, Nicola
1
Labenz, Franziska
1
Laukkanen, Tommi
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
2
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->