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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bernal, Pedro Mir"
~person:"Hossain, Mokter"
~subject:"Markenarchitektur"
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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