//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Consumer behaviour
2
Konsumentenverhalten
2
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Brand
1
Brand attitude
1
Brand management
1
Brand placement
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Foreign language
1
Language
1
Markenartikel
1
Markenführung
1
Meinung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Opinion
1
Persuasion knowledge
1
Processing style
1
Product Placement
1
Product placement
1
Social alliances
1
Sprache
1
Strategic alliance
1
Strategische Allianz
1
Werbewirkung
1
Written narrative
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Baxter, Stacey M.
2
Kulczynski, Alicia
2
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Alexander, Nicholas
1
Andreini, Daniela
1
Avramova, Yana R.
1
Baylghomog, Steven W.
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Chen, Huan
1
Curasi, Carolyn Folkman
1
Daryanto, Ahmad
1
Doh, Sun-Jae
1
Dones, Virgin
1
Donthu, Naveen
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Feliberty Lugo, Vivian
1
Flecha Ortiz, Jose A.
1
Fonseca, Beatriz
1
Furnham, Adrian
1
Gil Saura, Irene
1
Haverila, Kai
1
Haverila, Matti
1
Hu, Jing
1
IIicic, Jasmina
1
Ilicic, Jasmina
1
Jeong, Hyun Ju
1
Johnson, Lester W.
1
Kartika, Gilang
1
Kasilingam, Dharun
1
Kelly, Louise
1
Khan, Imran
1
Kim, Dong Hoo
1
Kim, Eun-Ho
1
Kim, Jihye
1
Kumar, N. Senthil
1
Leckie, Civilai
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->