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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fonseca, Beatriz"
~person:"Kim, Dong Hoo"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Fonseca, Beatriz
Kim, Dong Hoo
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The journal of brand management : an international journal
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
2
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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