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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Heiman, Amir"
~subject:"Brand management"
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Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
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