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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kim, Dong Hoo"
~person:"Kumar, N. Senthil"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Kim, Dong Hoo
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The journal of brand management : an international journal
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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2
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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