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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kulczynski, Alicia"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Authenticity
1
Brand management
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Cause-Related Marketing
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Cause-related marketing
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Celebrity responsibility
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Kulczynski, Alicia
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The journal of brand management : an international journal
The journal of product & brand management
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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