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~isPartOf:"The journal of brand management : an international journal"
~subject:"Bibliometrie"
~subject:"Kulturgüter"
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Bibliometrie
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Marketing management
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Marketingmanagement
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Brand management
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Markenführung
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Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Brand image
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Brand orientation
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brand orientation
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Anees-ur-Rehman, Muhammad
1
Balmer, John M. T.
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Burghausen, Mario
1
Chhikara, Ritu
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Didonet, Simone Regina
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Garg, Ruchi
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Hossain, Mokter
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Hudson, Bradford
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Kataria, Aakanksha
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Pecot, Fabien
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Pimentel, Pedro Chapaval
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Rathi, Rubal
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Santos, Fernado Pinto
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The journal of brand management : an international journal
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
4
The marketing review
3
European management journal
2
International journal of consumer studies
2
International review on public and non-profit marketing
2
Journal of global fashion marketing : JGfM
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Asia Pacific journal of management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Chinese management studies : CMS
1
Contemporary trends in innovative marketing strategies
1
Corporate communications : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Digital marketing strategies and models for competitive business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business environment : IJBE
1
International journal of innovation science
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
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Journal of business-to-business marketing
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Journal of contemporary marketing science
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Journal of financial services marketing : JFSM
1
Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing
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Journal of management history
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
3
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
4
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
5
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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