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~isPartOf:"The journal of brand management : an international journal"
~subject:"Bibliometrie"
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Bibliometrie
Marketing management
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Marketingmanagement
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Brand management
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Konsumentenverhalten
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Brand
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Markenarchitektur
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Brand orientation
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brand orientation
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Anees-ur-Rehman, Muhammad
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Chhikara, Ritu
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Didonet, Simone Regina
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Garg, Ruchi
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Hossain, Mokter
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Kataria, Aakanksha
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Pimentel, Pedro Chapaval
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Rathi, Rubal
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The journal of brand management : an international journal
Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
4
The marketing review
3
International journal of consumer studies
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International review on public and non-profit marketing
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Journal of marketing communications
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Asia Pacific journal of management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Chinese management studies : CMS
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
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International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business environment : IJBE
1
International journal of innovation science
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
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Journal of business-to-business marketing
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Journal of contemporary marketing science
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Journal of financial services marketing : JFSM
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of macromarketing
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Journal of management history
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in marketing and entrepreneurship
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Journal of social marketing : JSOCM
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Journal of strategic marketing
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Management research review
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Marketing intelligence & planning
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Paradigm : the journal of Institute of Management Technology
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Review of managerial science
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The international journal of management education
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The international journal of productivity and performance management : IJPPM
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
3
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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