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~isPartOf:"The journal of brand management : an international journal"
~subject:"Branding"
~subject:"Internet marketing"
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Branding
Internet marketing
Marketing management
27
Marketingmanagement
27
Brand management
24
Markenführung
24
Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Brand image
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Bibliometrics
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Brand orientation
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Corporate culture
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Firmenimage
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International marketing
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Internationales Marketing
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brand orientation
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Batt, Verena
1
Bruhn, Manfred
1
Gadzinski, Gregory
1
Hawkins, Matthew A.
1
Hodge, Nicole M.
1
Holzer, Matthias
1
Jin, S. Venus
1
Kleinschafer, Jodie
1
Liu, Sindy
1
Mahmoud, Mahmoud Abdulai
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McMullen, Cathi
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Muqaddam, Aziz
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Narh, Linda
1
Odoom, Raphael
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Perry, Patsy
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Ramadan, Zahy B.
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The journal of brand management : an international journal
Journal of business research : JBR
23
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of marketing communications
10
Journal of strategic marketing
10
Springer eBook Collection
9
Journal of internet commerce
7
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International journal of advertising : the review of marketing communications
6
The journal of business & industrial marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Business horizons
4
Developing digital marketing : relationship perspectives
4
Journal of marketing
4
Marketing intelligence & planning
4
The journal of product & brand management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
European journal of marketing : EJM
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of media business studies
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
The marketing review
3
AMS review : official publication of the Academy of Marketing Science
2
Arts and the market
2
Australasian marketing journal
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ECONIS (ZBW)
7
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1
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
5
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
6
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
Saved in:
7
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
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