//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Branding
Marketing management
27
Marketingmanagement
27
Brand management
24
Markenführung
24
Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Brand architecture
6
Luxury goods
5
Luxusgüter
5
Markenarchitektur
5
Beziehungsmarketing
4
Relationship marketing
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand orientation
3
Corporate culture
3
Corporate reputation
3
Firmenimage
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Marketing strategy
3
Online-Marketing
3
Unternehmenskultur
3
brand orientation
3
Cultural heritage
2
Firm performance
2
KMU
2
Kulturgüter
2
Luxury
2
Marketing
2
SME
2
Social media
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Batt, Verena
1
Bruhn, Manfred
1
Gadzinski, Gregory
1
Hawkins, Matthew A.
1
Hodge, Nicole M.
1
Holzer, Matthias
1
Kleinschafer, Jodie
1
Liu, Sindy
1
Mahmoud, Mahmoud Abdulai
1
McMullen, Cathi
1
Narh, Linda
1
Odoom, Raphael
1
Perry, Patsy
1
Tuzovic, Sven
1
Tweneboah-Koduah, Ernest Yaw
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
AMS review : official publication of the Academy of Marketing Science
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of product & brand management
2
Business horizons
1
European journal of marketing : EJM
1
European management journal
1
International marketing review
1
Journal of business strategy
1
Journal of strategic marketing
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Tourism review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
Saved in:
5
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->