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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internationales Marketing"
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Internationales Marketing
Marketing management
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Batt, Verena
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Bruhn, Manfred
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Ghose, Sanjoy
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Hirvonen, Saku
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The journal of brand management : an international journal
Journal of business research : JBR
16
International marketing review
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Journal of international marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
9
International business review : the official journal of the European International Business Academy
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Journal of strategic marketing
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Springer eBook Collection
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international trade & commerce
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The journal of business & industrial marketing
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International journal of wine business research : IJWBR
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Journal of global marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of international management : EJIM
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International entrepreneurship and management journal
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International journal of economic perspectives : IJEP
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Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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Advances in international marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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African journal of business and economic research : AJBER
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Annales Universitatis Mariae Curie-Skłodowska / H
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Applied economics
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Asia Pacific business review
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Baltic journal of management
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China economic review : an international journal
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Corporate communications : an international journal
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Die Betriebswirtschaft : DBW
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EBSCOhost eBook Collection
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European business review
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European journal of marketing
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Interfaces : the INFORMS journal on the practice of operations research
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
3
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
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