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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kulturgüter"
~subject:"SME"
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Marketing management
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Marketingmanagement
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Balmer, John M. T.
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Kleinschafer, Jodie
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The journal of brand management : an international journal
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of research in marketing and entrepreneurship
12
Journal of strategic marketing
12
International business review : the official journal of the European International Business Academy
5
Journal of entrepreneurship in emerging economies
5
Journal of research in marketing and entrepreneurship : JRME
5
The journal of business & industrial marketing
5
International entrepreneurship and management journal
4
International journal of economic perspectives : IJEP
4
International marketing review
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Journal of enterprising culture
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Journal of marketing management : MM
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International journal of innovation management
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Journal of African business
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Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Management research review
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SpringerLink / Bücher
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The marketing review
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Benchmarking : an international journal
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Business and Economic Research : BER
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European journal of marketing : EJM
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of entrepreneurship and small business : IJESB
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International journal of globalisation and small business : IJGSB
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Journal of global marketing
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Journal of international marketing
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Journal of macromarketing
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Journal of management research
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Journal of small business and entrepreneurship : JSBE
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Journal of small business strategy
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Marketing intelligence & planning
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Qualitative market research : an international journal
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Quick Guide
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The international journal of productivity and performance management
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Africa journal of management
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African journal of business and economic research : AJBER
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ECONIS (ZBW)
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1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
Saved in:
3
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
4
Toward a model of brand strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
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