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~isPartOf:"The journal of brand management : an international journal"
~subject:"Kulturgüter"
~subject:"Social web"
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Kulturgüter
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Marketing management
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Marketingmanagement
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Balmer, John M. T.
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Burghausen, Mario
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Gadzinski, Gregory
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Hawkins, Matthew A.
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Hudson, Bradford
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Liu, Sindy
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Muqaddam, Aziz
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The journal of brand management : an international journal
Journal of business research : JBR
19
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of internet marketing and advertising : IJIMA
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Springer eBook Collection
9
Journal of marketing communications
7
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : MM
4
Young consumers : insight and ideas for responsible marketers
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Business horizons
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of communication management : an international journal
3
Journal of global fashion marketing : JGfM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
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SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of enterprise network management : IJENM
2
International journal of entrepreneurial venturing : IJEV
2
International review on public and non-profit marketing
2
Journal of marketing
2
Journal of marketing for higher education
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Journal of media business studies
2
Journal of small business and enterprise development
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Marketing analysis in sport business : global perspectives
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Palgrave Studies of Marketing in Emerging Economies
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Palgrave Studies of Public Sector Management in Africa
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ECONIS (ZBW)
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1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
3
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
4
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
5
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
6
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
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