//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
27
Marketingmanagement
27
Brand management
24
Markenführung
24
Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Brand architecture
6
Branding
5
Luxury goods
5
Luxusgüter
5
Markenarchitektur
5
Beziehungsmarketing
4
Relationship marketing
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand orientation
3
Corporate culture
3
Corporate reputation
3
Firmenimage
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Marketing strategy
3
Online-Marketing
3
Unternehmenskultur
3
brand orientation
3
Cultural heritage
2
Firm performance
2
KMU
2
Kulturgüter
2
Luxury
2
Marketing
2
SME
2
Social media
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
Author
All
Balmer, John M. T.
2
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Balmer, John M.T.
1
Barnier, Virginie de
1
Batt, Verena
1
Baxter, Stacey M.
1
Bernal, Pedro Mir
1
Bruhn, Manfred
1
Burghausen, Mario
1
Chhikara, Ritu
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Felix, Reto
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Greyser, Stephen A.
1
Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Hodge, Nicole M.
1
Holzer, Matthias
1
Hossain, Mokter
1
Hudson, Bradford
1
Ilicic, Jasmina
1
Jin, S. Venus
1
Jun, Sung Youl
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kleinschafer, Jodie
1
Kleyn, Nicola
1
Kulczynski, Alicia
1
Labenz, Franziska
1
Laukkanen, Tommi
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
SpringerLink / Bücher
200
Journal of business research : JBR
187
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
77
Springer eBook Collection
71
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
43
Journal of marketing communications
40
European journal of marketing : EJM
37
AMS review : official publication of the Academy of Marketing Science
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Springer eBook Collection / Business and Management
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Research
15
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
21
-
27
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
22
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
23
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
24
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
25
Toward a model of brand strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
26
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
27
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->