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~isPartOf:"The journal of product & brand management"
~person:"Mattila, Anna S."
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Beziehungsmarketing
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Mattila, Anna S.
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The journal of product & brand management
International journal of hospitality management
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The Cornell hospitality quarterly
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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