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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Online-Handel"
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Marketing management
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Fashion
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Brand management
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Markenführung
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Fashion marketing
5
Internet marketing
4
Online-Marketing
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Marketingmanagement
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Bekleidungsindustrie
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Bhaduri, Gargi
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Cooper, Tony
1
Dobele, Angela R.
1
Kim, Sanghee
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Sihvonen, Jenniina
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Stanforth, Nancy
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Stavros, Constantino
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The journal of product & brand management
Journal of retailing and consumer services
20
Journal of global fashion marketing : JGfM
10
Journal of business research : JBR
9
Journal of fashion marketing and management
9
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
International journal of retail & distribution management
3
International journal of retail and distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
European journal of international management : EJIM
2
European management journal
2
International journal of advertising : the review of marketing communications
2
International journal of islamic marketing and branding
2
Qualitative market research : an international journal
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The international review of retail, distribution and consumer research
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Annals in social responsibility : ASR
1
Contemporary management and global leadership for sustainability
1
Corporate governance : international journal of business in society
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion papers / CEPR
1
Economic geography
1
European journal of marketing
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Information systems and e-business management : ISeB
1
Information systems management
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of enterprise network management : IJENM
1
International journal of innovation science
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics : research and applications
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International journal of logistics systems and management : IJLSM
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International journal of production economics
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
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