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~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Burmann, Christoph"
~subject:"Brand image"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
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2018
Persistent link: https://www.econbiz.de/10011866598
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Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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4
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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