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~accessRights:"restricted"
~language:"deu"
~person:"Halbauer, Ingo"
~subject:"Markenführung"
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Markenführung
Brand management
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Halbauer, Ingo
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Digitales Markenmanagement
Halbauer, Ingo
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2020
Persistent link: https://www.econbiz.de/10012264406
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Digitales Markenmanagement
Halbauer, Ingo
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2020
Einfluss sequenzieller Produktpräsentation auf die Effektivität von Marken im Voice-Shopping -- Wie Voice-Händler Kundenstimmung erkennen und diese Information nutzen können -- Handelsmarken und Herstellermarken im Online- und Mobile-Shopping.
Persistent link: https://www.econbiz.de/10012403296
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