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~accessRights:"restricted"
~language:"eng"
~language:"nor"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Game theory"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Consumer behaviour
Game theory
Kapitaleinkommen
Advertising effects
21
Werbewirkung
21
Konsumentenverhalten
20
Advertising
14
Werbung
14
Brand management
11
Markenführung
11
Brand image
9
Markenimage
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Product Placement
9
Product placement
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7
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Pelsmacker, Patrick de
Gupta, Rangan
102
Han, Heesup
82
Zaremba, Adam
76
Mattila, Anna S.
63
Septianto, Felix
52
Chen, Jing
51
Paul, Justin
50
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Bouri, Elie
40
Narayan, Paresh Kumar
39
Wohar, Mark E.
39
Ma, Feng
38
Kim, Jungkeun
37
Phau, Ian
37
Thaichon, Park
37
Cheng, T. C. E.
35
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Tiwari, Aviral Kumar
34
Ko, Eunju
33
Rana, Nripendra P.
33
Wang, Yudong
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Zhang, Wei
30
Japutra, Arnold
29
Demirer, Rıza
28
Park, Jungkun
28
Zaccour, Georges
28
Grewal, Dhruv
27
Jang, Soocheong
27
Liu, Qing
27
Prashar, Sanjeev
27
Zhang, Lu
27
Law, Chun Hung Roberts
26
Li, Yan
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
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International journal of advertising : the quarterly review of marketing communications
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of business research : JBR
2
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
20
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
4
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
9
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
10
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
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