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~accessRights:"restricted"
~language:"eng"
~person:"Adomaviciute, Karina"
~person:"Akbar, Mohammad Muzahid"
~person:"Cao, Xiaoxia"
~person:"Harris, Erica E."
~person:"Ray, Subhasis"
~person:"Singh, Surendra N."
~subject:"Brand anthropomorphism"
~type:"article"
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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