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~accessRights:"restricted"
~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Weinstein, Art"
~subject:"Marktsegmentierung"
~subject:"business markets"
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Marktsegmentierung
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Aghdaie, Mohammad Hasan
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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